70-90% profit margins.

That's what AI native agencies are producing right now.

This week I sat down with Jordan Doughty on his podcast and broke down exactly how.

We covered:

1. In order to become an AI native company, you actually need to become a data first company. What that means in practice.

2. Why agencies get stuck between $1M and $5M.

3. How we, as founders, need to stop thinking of AI as something you bolt on top of existing processes.

4. Hiring. Why you need to view yourself as a recruitment agency. Why character matters more than technical skill. And how we use AI to check our own biases when evaluating candidates.

But then Jordan asked me about my backstory and I went somewhere I don't normally go…

Factory floors in south England at 18. English as my fourth language. Sharing a house where one of my housemates told me he wanted to end his life. Sitting on a bus at 5am full of migrants heading to a shift thinking... what am I even doing here?

I talked about my dyslexic tendencies. How I get distracted by a hundred ideas a day. How I used to think something was wrong with me because I couldn't stick to one thing.

Watch the full episode here.

Have an amazing weekend.

– Romans