It’s Friday but you gotta love this one 🙂

There are three team structures showing up right now.

Two of them are dead ends.

One of them is where everything is heading.

Let me walk through them because where you sit on this spectrum probably explains more about your current ceiling than your offer, your niche, or your pipeline.

Humans doing the work with whatever tech stack was already in place. ClickUp, Asana, Google Sheets, maybe a Loom here and there.

This was fine three years ago. It's not fine now.

The delivery cost is high, the turnaround is slow relative to what's possible, and the founder is usually still involved in way too much of the day-to-day because there aren't enough systems doing the thinking. Every new client means more people. Every new person means more management overhead. The maths stops working somewhere between $1M and $2M.

If this is you... you already feel it.

This is the one that looks like progress.

Same team. Same roles. Same processes. Same org chart.

Just with Claude bolted on top and a few Zapier automations someone stitched together over a weekend.

I see this in pretty much every agency that's "doing AI" right now. They gave the team access to ChatGPT or Claude, maybe ran a training session, and called it transformation.

Here's the problem:

Nothing fundamentally changed in how the business operates.

No data layer.
No rethinking of who does what.
No rebuilding of the workflows from the ground up.
The AI is sitting on top of human processes... which means you get marginal efficiency gains at best, and a team that uses AI inconsistently at worst.

"We're using AI now" gives everyone a sense of momentum. It just doesn't show up in the numbers (yet).

This is the one.

The entire team was architected around AI from the ground up.

Now, one person can absorb what 2-3 used to handle.

Delivery runs without the founder touching it.

The ops layer is leaner, more responsive, and FASTER than anything the hybrid model can produce.

I've seen this working in agencies doing $100k-$550k/month. The common thread across all of them is one decision the founder made: stop layering AI on top of old structures and start designing the team around what AI actually makes possible.

That decision changes pretty much everything about how your business scales.

Hiring looks different - you stop looking for task executors and start looking for people who can manage AI-driven workflows.

Onboarding looks different.

Client delivery cadences look different.

Here's where I think most founders get stuck on this.

They look at Structure 3 and think "that's a massive rebuild - I'll get to it." So they stay in Structure 2, adding more automations, more prompts, more tools... and confusing activity with transformation.

The rebuild doesn't have to happen overnight. But it does have to start with the decision that your current team structure was designed for a world that doesn't exist anymore.

If you're still running full human-led, you're haemorrhaging ground to agencies who restructured while you were debating which AI tool to subscribe to. And 12 months from now that gap will be way more than uncomfortable.

Watch me explaining it in more nuance here.

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Have a great weekend!

- Romans